Project Description

DPD Launch Pedestrian Safety Initiative BE BRIGHT (Be Seen Be Safe)

Release Date/Time: November 2, 2017 12:24pm

As the weather changes and daylight hours decrease, pedestrians become more vulnerable, Delta Police are introducing a proactive pedestrian safety campaign.

In an effort to reduce collisions involving pedestrians to ZERO this winter season, Delta Police are kicking off their #BE-BRIGHT (Be Seen Be Safe) pedestrian safety campaign.

Delta Police have received a generous donation, through the Delta Police Foundation, of 1000 high visibility reflectors to distribute to our citizens.

With the goal to have zero collisions involving pedestrians these reflectors will be helpful in raising awareness around pedestrian safety and will increase visibility of pedestrians.

Officers from Delta’s traffic section and community police offices will be handing out these reflectors to citizens in our community. Citizens are also welcome to attend any one of our Community Police Stations in Ladner, Tsawwassen or North Delta, to pick up a reflector (while our quantities last).

The BE BRIGHT pedestrian safety campaign is a proactive initiative to further our efforts to drive down the number of pedestrian involved collisions to make our roads safer for everyone.

Road Safety is a shared responsibility therefore, Delta Police are reminding both drivers and pedestrians to be extra vigilant to watch out for each other. Some safety tips to keep in mind;

For Pedestrians:

  • Always pay attention to traffic.
  • Don’t assume drivers will always stop or obey traffic signals.
  • Wear bright or light-colored clothing & reflective material on your clothes (sleeves, shoes, jacket or cap).
  • Remove your head phones
  • Don’t text and walk
  • Focus your full attention on the roadway so you can see, hear andFor Drivers:
  • respond safely when you’re crossing the street.
  • Always yield to pedestrians at intersections.
  • Be alert and scan left and right for pedestrians when you approach any intersection.
  • Drive defensively.
  • Be prepared for poor driving conditions or unsafe actions of other drivers, pedestrians or cyclists.
  • Expect the unexpected.
  • If a vehicle is stopped in front of you or in the lane next to you, they may be yielding for a pedestrian, so be prepared to stop.
  • The Delta Police continue to strive toward making Delta’s roads safer for everyone, drivers and pedestrians alike. We need your help to get to zero!